50 Days of Opera project launches mid-September

Sept. 4, 2013
Media contact: Jelena Bojic, director of community relations
780-392-7837; jelena.bojic@edmontonopera.com

After 50 years, the Edmonton Opera still considers this just the overture. So, a new anniversary
initiative, 50 Days of Opera, seems like the perfect way to celebrate five decades of contributions to the
Edmonton arts community.

For the next 50 days — starting Sept. 12 and through to the closing night of Salome, Oct. 31 —
scheduled events include performances, lectures, opera activities and social media initiatives. Updated
events can be found at edmontonopera.com/calendar; updates will also be posted on our Facebook page and on Twitter using #edmopera50.

Partnering with like‐minded organizations is critical to the success of this project — planned
performances with the Enterprise String Quartet and the Johann Strauss Ball Dancers (Sept. 13), EPL
Squared (Sept. 14), the Vaughan String Quartet (Sept. 22), Alberta Culture Days (Sept. 27‐29), Pecha
Kucha: Designing Downtown (Oct. 5), the Opera Art Project collection preview (Oct. 10), the Viva Verdi
Festival (Oct. 11) and a master class at the University of Alberta (Oct. 28) allows the Edmonton Opera to
extend its reach and develop new audiences.

Presenting a new concept of Salome for the 2013/14 season opener also provides a great opportunity
for the Edmonton Opera to open up the opera process as part of the 50 Days of Opera. Audiences will
be able to tour the production facility where the set was built (Sept. 17), attend a chorus rehearsal (Oct.
15), see a dress rehearsal (Oct. 18) and tour the Jubilee backstage with the set in place (Oct. 29).

The Edmonton Opera’s mandate is to extend the art form to the community, in person and online. This
anniversary project also encompasses scavenger hunts and social‐media trivia days, to challenge
participants to learn about opera in Edmonton while exploring their city.

For more information about attending any of the 50 Days events, please contact Jelena Bojic, director of
community relations, at jelena.bojic@edmontonopera.com or at 780‐392‐7837.

More media releases

Matinée programming adds flexibility to opera schedule

Opera is even more accessible during the 2012/13 season, as the Edmonton Opera has made changes to its production schedule to allow for matinée performances.

In addition to three nighttime performances, there will be a 2 p.m. performance on the Sunday during the production run. This earlier performance allows for out-of-town opera enthusiasts to enjoy the performance without making an overnight trip, or for families to expose their children to the art form and still make it home at a family-friendly hour.

Season starts with grand opera

One of the grand operas, Aida will grace the Edmonton stage for the first time in over a decade when the Edmonton Opera opens its 49th season next month. Celebrating the 200th anniversary of Verdi’s birth, Edmonton Opera joins other opera houses around the world honouring the great composer and his works.

The Verdi masterpiece will be presented in its full splendor, with roughly 100 performers, including principal artists, chorus members, supernumeraries and Brian Webb dancers on stage together at any given time.

Artists announced for Opera Art Project

The exclusive launch of the Opera Art Project will happen later this month, as the Edmonton Opera and the Alberta Craft Council come together for a new arts venture.

Local artists have created opera-themed fine craft, offering opera patrons a chance to take home memories of the 2012/13 mainstage season performances. The works will be on display and available for purchase for the first time on Sept. 28, prior to the opening of Aida.

Artists involved in the project come mainly from the Edmonton area and offer a wide variety of fine craft.

Edmonton Opera partners with Alberta Craft Council for unique project

Local craft artists are making it possible for opera patrons to take home memories of the 2012/2013 season mainstage performances, thanks to the partnership between the Edmonton Opera and the Alberta Craft Council.

After a successful Opera Coat Project a few years ago, the Edmonton Opera and the Alberta Craft Council have partnered again for the Opera Art Project, where artists will create opera‐specific pieces as it relates to their medium.

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