50 Days of Opera project launches mid-September

Sept. 4, 2013
Media contact: Jelena Bojic, director of community relations
780-392-7837; jelena.bojic@edmontonopera.com

After 50 years, the Edmonton Opera still considers this just the overture. So, a new anniversary
initiative, 50 Days of Opera, seems like the perfect way to celebrate five decades of contributions to the
Edmonton arts community.

For the next 50 days — starting Sept. 12 and through to the closing night of Salome, Oct. 31 —
scheduled events include performances, lectures, opera activities and social media initiatives. Updated
events can be found at edmontonopera.com/calendar; updates will also be posted on our Facebook page and on Twitter using #edmopera50.

Partnering with like‐minded organizations is critical to the success of this project — planned
performances with the Enterprise String Quartet and the Johann Strauss Ball Dancers (Sept. 13), EPL
Squared (Sept. 14), the Vaughan String Quartet (Sept. 22), Alberta Culture Days (Sept. 27‐29), Pecha
Kucha: Designing Downtown (Oct. 5), the Opera Art Project collection preview (Oct. 10), the Viva Verdi
Festival (Oct. 11) and a master class at the University of Alberta (Oct. 28) allows the Edmonton Opera to
extend its reach and develop new audiences.

Presenting a new concept of Salome for the 2013/14 season opener also provides a great opportunity
for the Edmonton Opera to open up the opera process as part of the 50 Days of Opera. Audiences will
be able to tour the production facility where the set was built (Sept. 17), attend a chorus rehearsal (Oct.
15), see a dress rehearsal (Oct. 18) and tour the Jubilee backstage with the set in place (Oct. 29).

The Edmonton Opera’s mandate is to extend the art form to the community, in person and online. This
anniversary project also encompasses scavenger hunts and social‐media trivia days, to challenge
participants to learn about opera in Edmonton while exploring their city.

For more information about attending any of the 50 Days events, please contact Jelena Bojic, director of
community relations, at jelena.bojic@edmontonopera.com or at 780‐392‐7837.

More media releases

Mainstage productions, anniversary projects announced for Edmonton Opera’s 50th season

Next season, Edmonton Opera’s presence will be felt equally on and off the stage.

The opera company announced its 50th anniversary season on Jan. 23, which includes productions of Richard Strauss’ Salome, Johann Strauss’ Die Fledermaus and Giacomo Puccini’s Madama Butterfly.

In addition, anniversary-specific projects have been announced for 2013/14: an Edmonton Opera chorus concert in November 2013, a Canadian new work competition known as Opera Next and an education partnership called DIY Opera.

Media advisory: 50th anniversary season announcement Jan. 23

For a 400-year-old tradition, 50 years looks pretty good on the Edmonton Opera.

The programming for our half-century anniversary in 2013/14 will be announced on Jan. 23 at noon in the Edmonton City Centre Mall on the second-floor pedway (near Tim Hortons).

Details on media parking will be made available closer to the date of the event and upon RSVP of media outlets.

The 40-minute event will include the announcement with comments from Sandra Gajic, Edmonton Opera CEO, and an opera performance by artists currently engaged by the company.

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