Edmonton Opera partners with Alberta Craft Council for unique project

For Immediate Release August 15, 2012
Media Contact Jelena Bojic, Director of Marketing & Communications
jelena.bojic@edmontonopera.com
780.392.7837

Local craft artists are making it possible for opera patrons to take home memories of the 2012/2013 season mainstage performances, thanks to the partnership between the Edmonton Opera and the Alberta Craft Council.

After a successful Opera Coat Project a few years ago, the Edmonton Opera and the Alberta Craft Council have partnered again for the Opera Art Project, where artists will create opera‐specific pieces as it relates to their medium.

“We initiated this partnership with the Alberta Craft Council as we felt strongly that we needed to develop a line of merchandise that would be created by local artists for Edmonton Opera alone — exclusive to us,” said Sandra Gajic, Edmonton Opera CEO. “It further speaks to our strategy of alliances with other arts organizations and groups that promote local creations and support local artists.” Fibre artists, those who work with jewelry and metals, wood craftsmen, ceramic artists and glass artists have already signed on to participate.

Tom McFall, Alberta Craft Council Executive Director, said he sees many similarities between opera and fine craft — both are refined art forms rooted in tradition, yet with a contemporary edge and with a sophisticated, dedicated audience.

“It’s really exciting to encourage craft artists to play with ideas that blend the creativity of craft with themes from opera,” he said. “And so far we’ve had an excellent response from the first dozen individual craft artists — some of them have already developed innovative prototypes that will be unique to this opera project.”

The craft art pieces will be available at the Northern Alberta Jubilee during the season’s first performance, Aida, on Oct. 19, 21, 23 and 25, and then continue to be available after the run of the production at Tix on the Square, in downtown Edmonton.

Stay tuned for more details on the exclusive launch in late September.

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Artists announced for Opera Art Project

The exclusive launch of the Opera Art Project will happen later this month, as the Edmonton Opera and the Alberta Craft Council come together for a new arts venture.

Local artists have created opera-themed fine craft, offering opera patrons a chance to take home memories of the 2012/13 mainstage season performances. The works will be on display and available for purchase for the first time on Sept. 28, prior to the opening of Aida.

Artists involved in the project come mainly from the Edmonton area and offer a wide variety of fine craft.

Edmonton Opera partners with Alberta Craft Council for unique project

Local craft artists are making it possible for opera patrons to take home memories of the 2012/2013 season mainstage performances, thanks to the partnership between the Edmonton Opera and the Alberta Craft Council.

After a successful Opera Coat Project a few years ago, the Edmonton Opera and the Alberta Craft Council have partnered again for the Opera Art Project, where artists will create opera‐specific pieces as it relates to their medium.

Edmonton Opera Outreach Visits Fort McMurray

In the past year Edmonton Opera’s Education & Outreach Program has grown quickly and touched thousands of students in Edmonton and surrounding areas. Last weekend the program expanded even further with its first visit to Fort McMurray. The Education team and four Edmonton Opera artists traveled north Saturday, June 2nd to deliver a student master class and an evening performance at the Suncor Energy Centre for the Performing Arts.

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