Edmonton Opera partners with Alberta Craft Council for unique project

For Immediate Release August 15, 2012
Media Contact Jelena Bojic, Director of Marketing & Communications
jelena.bojic@edmontonopera.com
780.392.7837

Local craft artists are making it possible for opera patrons to take home memories of the 2012/2013 season mainstage performances, thanks to the partnership between the Edmonton Opera and the Alberta Craft Council.

After a successful Opera Coat Project a few years ago, the Edmonton Opera and the Alberta Craft Council have partnered again for the Opera Art Project, where artists will create opera‐specific pieces as it relates to their medium.

“We initiated this partnership with the Alberta Craft Council as we felt strongly that we needed to develop a line of merchandise that would be created by local artists for Edmonton Opera alone — exclusive to us,” said Sandra Gajic, Edmonton Opera CEO. “It further speaks to our strategy of alliances with other arts organizations and groups that promote local creations and support local artists.” Fibre artists, those who work with jewelry and metals, wood craftsmen, ceramic artists and glass artists have already signed on to participate.

Tom McFall, Alberta Craft Council Executive Director, said he sees many similarities between opera and fine craft — both are refined art forms rooted in tradition, yet with a contemporary edge and with a sophisticated, dedicated audience.

“It’s really exciting to encourage craft artists to play with ideas that blend the creativity of craft with themes from opera,” he said. “And so far we’ve had an excellent response from the first dozen individual craft artists — some of them have already developed innovative prototypes that will be unique to this opera project.”

The craft art pieces will be available at the Northern Alberta Jubilee during the season’s first performance, Aida, on Oct. 19, 21, 23 and 25, and then continue to be available after the run of the production at Tix on the Square, in downtown Edmonton.

Stay tuned for more details on the exclusive launch in late September.

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Matinée programming adds flexibility to opera schedule

Opera is even more accessible during the 2012/13 season, as the Edmonton Opera has made changes to its production schedule to allow for matinée performances.

In addition to three nighttime performances, there will be a 2 p.m. performance on the Sunday during the production run. This earlier performance allows for out-of-town opera enthusiasts to enjoy the performance without making an overnight trip, or for families to expose their children to the art form and still make it home at a family-friendly hour.

Season starts with grand opera

One of the grand operas, Aida will grace the Edmonton stage for the first time in over a decade when the Edmonton Opera opens its 49th season next month. Celebrating the 200th anniversary of Verdi’s birth, Edmonton Opera joins other opera houses around the world honouring the great composer and his works.

The Verdi masterpiece will be presented in its full splendor, with roughly 100 performers, including principal artists, chorus members, supernumeraries and Brian Webb dancers on stage together at any given time.

Artists announced for Opera Art Project

The exclusive launch of the Opera Art Project will happen later this month, as the Edmonton Opera and the Alberta Craft Council come together for a new arts venture.

Local artists have created opera-themed fine craft, offering opera patrons a chance to take home memories of the 2012/13 mainstage season performances. The works will be on display and available for purchase for the first time on Sept. 28, prior to the opening of Aida.

Artists involved in the project come mainly from the Edmonton area and offer a wide variety of fine craft.

Edmonton Opera partners with Alberta Craft Council for unique project

Local craft artists are making it possible for opera patrons to take home memories of the 2012/2013 season mainstage performances, thanks to the partnership between the Edmonton Opera and the Alberta Craft Council.

After a successful Opera Coat Project a few years ago, the Edmonton Opera and the Alberta Craft Council have partnered again for the Opera Art Project, where artists will create opera‐specific pieces as it relates to their medium.

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